ADVIL
Sometimes in advertising, all you need is honesty. So we did a nationwide search and found real Advil users who were excited to tell us their personal stories about how Advil helped them. Sales soared.
Broadcast
VIAGRA
E.D. is frankly embarrassing. So we used psychology 101, appealing to men’s egos and their ability to fix things, reinventing Viagra as another solution in their toolbox instead of a medication.