Rust-Oleum
RESTORE
It all started with a true story about this transformational new deck coating. We ran with that and spread the word with a multi-dimensional campaign that included social, PR, broadcast and digital, that ultimately created so much demand, they had to build another factory to keep up with it. True story, too.
Broadcast
Digital
VARATHANE
We were given a low involvement product with a virtually unknown name, and we helped make it a national brand by developing a Master Series social platform that gave people access to real master wood workers.
Broadcast
Online Longform
Poster
Digital
Digital
Digital
ROCKSOLID
We took one of the most unappealing jobs in the world (refinishing garage floors) and made it seem like a chance to realize a dream. Because who doesn’t want a “dream garage”?
Broadcast
Digital
Digital